Although I think that our results-based pay per action (PPA) business model—in which revenues are generated when users purchase our clients’ products via our Internet-based advertisements—is no different from that of other firms, I think that our strength lies in the sense of size of our company. While major advertising agencies carry out comprehensive marketing including PR, advertising, websites, and social media account operation in order to achieve client objectives, there are actually only a small number of advertising agencies that employ elite, small-sized teams to offer the same kinds of services for small to medium-sized companies. We feel that there are business opportunities to be found there. It is important to make comprehensive marketing proposals, including search engine optimization (SEO) solutions, and to keep costs per user acquisition (CPA) within the client’s budget. Being able to do this is one of our company’s strengths, and also something that we keep challenging ourselves to achieve. In recent years, an increasing number of companies are realizing the value of web advertising and investing in this area. The volume of web advertisements being submitted is consequently increasing. However, since the number of users viewing the advertisements has not changed much, bidding prices are rising. As a result of this, the cost-performance ratio for these advertisements becomes unfeasible, and agencies begin to withdraw.
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