
Snow Peak, Inc.
CEOToru Yamai
My father was a rock climber, and he used to work as a manager in a store that handles outdoor equipment. Ropes and ice axes are a common sight at home, and since my younger days, I was brought up in an environment where I was exposed in nature. I thought about climbing mountains when I became older, and I imagined about it like it is a natural thing for me. When I became old enough, I went outside with friends and devoted ourselves to various nature excursions. Because of my fearlessness and naughtiness back then, I remember having a lot of dangerous experiences.And because of that, my father taught me how tough it is to climb mountains, and he told me the importance of interacting with nature through camping. It was also from that time when I discovered the pleasure of living with nature.
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