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Our number one course of action in "Euglism" is to raise diversity and to develop a climate that accepts diverse values. The dynamization of diversity from people from different backgrounds including gender, entry date, type of employment, hometown, and many other factors can create new ideas in the world and bring innovation.These values are taught by the microalgae that were working with, the euglena. As a result of our various research and implementation of the world's first outdoor mass cultivation of this algae, we have come to realize the wonder of its diversity day after day.

As suggested by the name of this company, it is a consulting business for companies focusing on motivation. When it was established in 2000 there were only 7 employees including myself. At the time it was a small company of 5 men and 2 women. The business subsequently continued to grow favorably, and we immediately started mid-career hires. From that time there were many female applicants, it happening to be the time when women started thinking of forming careers. And currently, 18 years after our founding, we have reached about 1,400 employees, about 650 of whom are women. In my opinion, I feel there are many women who attempt to go to extremes in their own fields of specialization. It also seems that many women are very serious in how they engage in social rules and conventions. On the other hand, men tend to intend more leadership, with more of them working toward improving their careers. For this reason, under the present conditions management and administrative positions tend to be filled more by men.

Before, I used to work for a major trading company as a single player who keeps track of figures all the time. Rather than showing leadership with respect to team play and the organization were in, I wanted to sell more and become at a higher position than anyone. After working there, I joined UNIQLO, which showed a tremendous momentum in the apparel industry at that time. My way of thinking about almost anything has changed when I transferred and met Tadashi Yanai, the owner of Fast Retailing, the company that owns UNIQLO. To be able to contribute as a part of the company, I have realized once again that it is important to value my workplace and our clients’ perspective. Also, I have learned to look at the entire company as a leader, not as a single player.

When I was in college, my father suggested that I go and study in China. Although we have experienced a boom in friendliness brought by the recent recovery of relations between Japan and China, I personally did not have interest in China back then. Honestly, I wanted to study in the US or UK that time. Actually, when I arrived in China, I was shocked and I felt as if I was in another era. They did not have any amazing infrastructure back then, and students could not afford paper and writing materials, and some of them were studying under the street lights.Seeing it made me realize how blessed Japan is. At that time, most Japanese like to look at how rich the US and UK is rather than looking at their own country. If you are living an abundant life like in Japan like me, it is difficult to realize what really matters. Fortunately, living in China made me realize these things. All the values I have learned in my entire life have been shaken.

Kiichiro Toyoda was born in Shizuoka Prefecture, Fuchi District, Yoshizu Village, Yamaguchi in 1894. His father was inventor of a fabric weaving machine who was representative of Meiji Japan, Sakichi Toyoda. Seeing his father work day and night immersed in the research and development of automated weaving machines caused Kiichiro to have dreams of his future as an inventor and engineer.

Employees working at our company not only have a unique individual personality, but also are connected with a strong partnership. That is the foundation of our consulting farm, creating unique ideas that cannot be imitated by other companies, and enabling us to provide full corporate backup. As such, in order to lead a collective of employees who possess both partnership and ownership in one direction, working top-down or by giving orders are never effective. So for me, as the leader of the organization, the most important thing is the leader image of a servant leadership. In other words, it is important to have the capacity to genuinely accept, while listening to the opinions of various people. This is my management style.

My father was a rock climber, and he used to work as a manager in a store that handles outdoor equipment. Ropes and ice axes are a common sight at home, and since my younger days, I was brought up in an environment where I was exposed in nature. I thought about climbing mountains when I became older, and I imagined about it like it is a natural thing for me. When I became old enough, I went outside with friends and devoted ourselves to various nature excursions. Because of my fearlessness and naughtiness back then, I remember having a lot of dangerous experiences.And because of that, my father taught me how tough it is to climb mountains, and he told me the importance of interacting with nature through camping. It was also from that time when I discovered the pleasure of living with nature.

Nakauchi was born in 1922 to a small drugstore family in Osaka. After graduating Kobe Commercial High School (currently Hyogo Prefectural University) and in the midst of the Pacific War in 1942 he found work in Nihonmenka Corporation, but in the next year he was drafted and sent to fight in the war. In the Bay of Lingayen in the Philippines he was attacked by the enemy and expected to die, and the thought that crossed his mind was "I want to eat sukiyaki to the full one more time", which is said to have later led to the idea for the slogan of Daiei, "make good products cheaper and cheaper, for a more abundant society".