As suggested by the name of this company, it is a consulting business for companies focusing on motivation. When it was established in 2000 there were only 7 employees including myself. At the time it was a small company of 5 men and 2 women. The business subsequently continued to grow favorably, and we immediately started mid-career hires. From that time there were many female applicants, it happening to be the time when women started thinking of forming careers. And currently, 18 years after our founding, we have reached about 1,400 employees, about 650 of whom are women. In my opinion, I feel there are many women who attempt to go to extremes in their own fields of specialization. It also seems that many women are very serious in how they engage in social rules and conventions. On the other hand, men tend to intend more leadership, with more of them working toward improving their careers. For this reason, under the present conditions management and administrative positions tend to be filled more by men.

Our number one course of action in "Euglism" is to raise diversity and to develop a climate that accepts diverse values. The dynamization of diversity from people from different backgrounds including gender, entry date, type of employment, hometown, and many other factors can create new ideas in the world and bring innovation.These values are taught by the microalgae that were working with, the euglena. As a result of our various research and implementation of the world's first outdoor mass cultivation of this algae, we have come to realize the wonder of its diversity day after day.

Shinjiro Torii was born in 1879 as the second male child of a money-exchanger in Osaka. Although his family was affluent, at age 13 Shinjiro was sent to a certain mercantile house for apprenticeship. This was because of his parents' belief that "a shopkeeper needs no schooling", deciding that the child should be taught the business from a young age. At his apprenticeship, he handled mostly pharmaceuticals but also imported Western alcohol. And while working very hard Shinjiro learned the tricks of business and knowledge about Western alcohol, before opening "Torii Shoten" at the age of 20 in 1899.

In 1886 in Atlanta Georgia, pharmacist John S Pemberton created a unique sweet-smelling syrup which he mixed with carbonated water and sold at his pharmacy. Along with the prototype for this charming drink the logo was also born. Dr. Pemberton's partner who was an accountant thought of a nice sounding name with alliteration, and the 2 Cs on the logo looking appealing in terms of advertising, and thus gave it the name "Coca Cola".

When I was four years old, my father failed in the real estate industry, and our once peaceful lifestyle has completely changed. From what I could remember most from my childhood years, we lived with extreme poverty in an apartment with no bathroom. During my high school years, I have experienced fights with my father that ended horribly because of getting physical. Not seeing what lies ahead, I guess both of us fought in an extreme situation. Because of that, I had learned to think seriously about the future.I proceeded to a vocational school after graduating high school, got qualified as a real-estate broker, and ventured into the real estate industry just like my father. I was attracted with the words "full commission" in job advertisements.

Yataro Iwasaki was born as the child of a rural samurai in Tosa Country Iguchi village in 1835. His father, Yajiro, was a heavy drinker, and his mother, Miwa, was a strict and passionate woman. Born to such a family, Yataro himself is also said to have been raised to be quick-witted, frank, and filled with curiosity.

Kiichiro Toyoda was born in Shizuoka Prefecture, Fuchi District, Yoshizu Village, Yamaguchi in 1894. His father was inventor of a fabric weaving machine who was representative of Meiji Japan, Sakichi Toyoda. Seeing his father work day and night immersed in the research and development of automated weaving machines caused Kiichiro to have dreams of his future as an inventor and engineer.

My father was a movie actor in Toei. When I was a child, my brother and went frequently to a Toei studio near our house during vacations and pretend being in a sword fight. It was the best playground ever. My mother was not the type who would object on what I wanted to do. She would always support me as long as I would not break any law or cause trouble to anyone. When I said that I wanted to learn the violin, she brought me to an instrument shop on the same day. However, once I have decided to do something, I had to promise to continue doing it for three years. Because of this, the habit of preparing and taking responsibility on my own decisions has been deeply ingrained in my being. It was summer of my second year in high school when I suddenly thought of going to Europe alone. My mom bought me an open ticket, stayed there for three months, and made a lot of friends. I wanted to reunite with them someday, and I thought that the best profession that will enable me to do it was to become a pilot. When I told my mother about it, she assured me saying, "It would be tough, but I know you are serious about it". That weekend, I went to an aviation school in Miyazaki and aimed for admission.