In 1886 in Atlanta Georgia, pharmacist John S Pemberton created a unique sweet-smelling syrup which he mixed with carbonated water and sold at his pharmacy. Along with the prototype for this charming drink the logo was also born. Dr. Pemberton's partner who was an accountant thought of a nice sounding name with alliteration, and the 2 Cs on the logo looking appealing in terms of advertising, and thus gave it the name "Coca Cola".

Shinjiro Torii was born in 1879 as the second male child of a money-exchanger in Osaka. Although his family was affluent, at age 13 Shinjiro was sent to a certain mercantile house for apprenticeship. This was because of his parents' belief that "a shopkeeper needs no schooling", deciding that the child should be taught the business from a young age. At his apprenticeship, he handled mostly pharmaceuticals but also imported Western alcohol. And while working very hard Shinjiro learned the tricks of business and knowledge about Western alcohol, before opening "Torii Shoten" at the age of 20 in 1899.

Our number one course of action in "Euglism" is to raise diversity and to develop a climate that accepts diverse values. The dynamization of diversity from people from different backgrounds including gender, entry date, type of employment, hometown, and many other factors can create new ideas in the world and bring innovation.These values are taught by the microalgae that were working with, the euglena. As a result of our various research and implementation of the world's first outdoor mass cultivation of this algae, we have come to realize the wonder of its diversity day after day.

As suggested by the name of this company, it is a consulting business for companies focusing on motivation. When it was established in 2000 there were only 7 employees including myself. At the time it was a small company of 5 men and 2 women. The business subsequently continued to grow favorably, and we immediately started mid-career hires. From that time there were many female applicants, it happening to be the time when women started thinking of forming careers. And currently, 18 years after our founding, we have reached about 1,400 employees, about 650 of whom are women. In my opinion, I feel there are many women who attempt to go to extremes in their own fields of specialization. It also seems that many women are very serious in how they engage in social rules and conventions. On the other hand, men tend to intend more leadership, with more of them working toward improving their careers. For this reason, under the present conditions management and administrative positions tend to be filled more by men.

When I was four years old, my father failed in the real estate industry, and our once peaceful lifestyle has completely changed. From what I could remember most from my childhood years, we lived with extreme poverty in an apartment with no bathroom. During my high school years, I have experienced fights with my father that ended horribly because of getting physical. Not seeing what lies ahead, I guess both of us fought in an extreme situation. Because of that, I had learned to think seriously about the future.I proceeded to a vocational school after graduating high school, got qualified as a real-estate broker, and ventured into the real estate industry just like my father. I was attracted with the words "full commission" in job advertisements.

In order to even further promote women flourishing in the future, I believe we must prepare proper programs to fit with this and conduct appropriate training for it. It is important to properly grasp data on the company side such as individual employee data regarding who is placed in what environment, and what career they have built up for themselves, in order to cultivate human resources making the best use of people.

When I was in college, my father suggested that I go and study in China. Although we have experienced a boom in friendliness brought by the recent recovery of relations between Japan and China, I personally did not have interest in China back then. Honestly, I wanted to study in the US or UK that time. Actually, when I arrived in China, I was shocked and I felt as if I was in another era. They did not have any amazing infrastructure back then, and students could not afford paper and writing materials, and some of them were studying under the street lights.Seeing it made me realize how blessed Japan is. At that time, most Japanese like to look at how rich the US and UK is rather than looking at their own country. If you are living an abundant life like in Japan like me, it is difficult to realize what really matters. Fortunately, living in China made me realize these things. All the values I have learned in my entire life have been shaken.

Yataro Iwasaki was born as the child of a rural samurai in Tosa Country Iguchi village in 1835. His father, Yajiro, was a heavy drinker, and his mother, Miwa, was a strict and passionate woman. Born to such a family, Yataro himself is also said to have been raised to be quick-witted, frank, and filled with curiosity.