The Daiei, Inc.
FounderIsao Nakauchi
Nakauchi was born in 1922 to a small drugstore family in Osaka. After graduating Kobe Commercial High School (currently Hyogo Prefectural University) and in the midst of the Pacific War in 1942 he found work in Nihonmenka Corporation, but in the next year he was drafted and sent to fight in the war. In the Bay of Lingayen in the Philippines he was attacked by the enemy and expected to die, and the thought that crossed his mind was "I want to eat sukiyaki to the full one more time", which is said to have later led to the idea for the slogan of Daiei, "make good products cheaper and cheaper, for a more abundant society".
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