Nakauchi was born in 1922 to a small drugstore family in Osaka. After graduating Kobe Commercial High School (currently Hyogo Prefectural University) and in the midst of the Pacific War in 1942 he found work in Nihonmenka Corporation, but in the next year he was drafted and sent to fight in the war. In the Bay of Lingayen in the Philippines he was attacked by the enemy and expected to die, and the thought that crossed his mind was "I want to eat sukiyaki to the full one more time", which is said to have later led to the idea for the slogan of Daiei, "make good products cheaper and cheaper, for a more abundant society".

Shinjiro Torii was born in 1879 as the second male child of a money-exchanger in Osaka. Although his family was affluent, at age 13 Shinjiro was sent to a certain mercantile house for apprenticeship. This was because of his parents' belief that "a shopkeeper needs no schooling", deciding that the child should be taught the business from a young age. At his apprenticeship, he handled mostly pharmaceuticals but also imported Western alcohol. And while working very hard Shinjiro learned the tricks of business and knowledge about Western alcohol, before opening "Torii Shoten" at the age of 20 in 1899.

Beauty business is the essence of our company, and we believe that it is our mission to pursue beauty. For this reason, we constantly take into consideration the needs of the times, subjectively and objectively. And we would like to embrace diversity by accelerating it further in the near future. Various people work for us regardless of gender, age, nationality, and culture. I firmly believe that such diversity creates unique, creative ideas that will push innovation.In order to accelerate such diversity, a flexible working style has to be promoted. It is also the company's duty to provide a lot of options to employees, such as implementing a flexible clock-in time and promoting work from home. If the company wants employee output, it must first settle the input. That is why we think that it's best to create a working style that suits the style of each of our employees.

My father was a rock climber, and he used to work as a manager in a store that handles outdoor equipment. Ropes and ice axes are a common sight at home, and since my younger days, I was brought up in an environment where I was exposed in nature. I thought about climbing mountains when I became older, and I imagined about it like it is a natural thing for me. When I became old enough, I went outside with friends and devoted ourselves to various nature excursions. Because of my fearlessness and naughtiness back then, I remember having a lot of dangerous experiences.And because of that, my father taught me how tough it is to climb mountains, and he told me the importance of interacting with nature through camping. It was also from that time when I discovered the pleasure of living with nature.

Before, I used to work for a major trading company as a single player who keeps track of figures all the time. Rather than showing leadership with respect to team play and the organization were in, I wanted to sell more and become at a higher position than anyone. After working there, I joined UNIQLO, which showed a tremendous momentum in the apparel industry at that time. My way of thinking about almost anything has changed when I transferred and met Tadashi Yanai, the owner of Fast Retailing, the company that owns UNIQLO. To be able to contribute as a part of the company, I have realized once again that it is important to value my workplace and our clients’ perspective. Also, I have learned to look at the entire company as a leader, not as a single player.

When I was in college, my father suggested that I go and study in China. Although we have experienced a boom in friendliness brought by the recent recovery of relations between Japan and China, I personally did not have interest in China back then. Honestly, I wanted to study in the US or UK that time. Actually, when I arrived in China, I was shocked and I felt as if I was in another era. They did not have any amazing infrastructure back then, and students could not afford paper and writing materials, and some of them were studying under the street lights.Seeing it made me realize how blessed Japan is. At that time, most Japanese like to look at how rich the US and UK is rather than looking at their own country. If you are living an abundant life like in Japan like me, it is difficult to realize what really matters. Fortunately, living in China made me realize these things. All the values I have learned in my entire life have been shaken.

In the midst of being active in the student movement during my student days, I decided to study abroad. I have toured around various countries during that time. I had fun, I have gained knowledge, and it also widened my field of vision. Had I remained in Japan, the values I would think are right would only the ones I have learned from here. At that time, the cost of an airplane is the same as the interest rate of banks in Japan. But the world is different. I have thought that I could make a business out of this. Coming to Japan from overseas costs 300,000 yen and going to abroad from Japan costs 600,000 yen. Anyone will find this difference strange. And so, I asked myself if there's something I could do to help the young Japanese people travel abroad easily.

In 1886 in Atlanta Georgia, pharmacist John S Pemberton created a unique sweet-smelling syrup which he mixed with carbonated water and sold at his pharmacy. Along with the prototype for this charming drink the logo was also born. Dr. Pemberton's partner who was an accountant thought of a nice sounding name with alliteration, and the 2 Cs on the logo looking appealing in terms of advertising, and thus gave it the name "Coca Cola".